The SWOT analysis (acronym for Strengths, Weaknesses, Opportunities, Threats) is a useful method for understanding the current positioning and strategy of your company. It helps to leverage strengths, minimize weaknesses, identify opportunities and manage potential risks at an early stage. With a clearly structured analysis, you create the basis for well-founded decisions and sustainable success.

Discover your potential with this free SWOT analysis template, get an overview of all relevant factors and develop a customized action plan that effectively supports your goals.

List all the important factors of your company in the clearly structured first table of the SWOT analysis template. Assign each aspect to its origin - internal or external - and rate its impact on your company as positive or negative. This quickly shows whether it is a strength (internal + positive), a weakness (internal + negative), an opportunity (external + positive) or a risk (external + negative). Use this classification to minimize risks in a targeted manner: By compensating for internal weaknesses, you can significantly reduce risks and turn them into valuable opportunities.

With SeaTable you can easily create your SWOT analysis template according to your individual requirements. The flexible table structure allows you to customize all SWOT analysis examples exactly as you need them. Start with the examples provided, fill the table with your own data and expand it effortlessly according to your needs.

Benefit from the versatile column types to make your analysis even more meaningful: Add ratings, checkboxes, links, documents or formulas. With the practical button functions, you can execute automated actions at the touch of a button and thus make your processes more efficient. This allows you to create a SWOT analysis that is not only flexible, but just as dynamic as your company - taking your strategic planning to a new level.

With the statistics functions, you can transform your data into meaningful visual graphics in no time at all. Whether you need a pie chart, a trend chart or a stacked bar chart - your options are virtually unlimited. Thanks to the user-friendly interface, you can also create a classic SWOT matrix from your template with just a few clicks, providing you with all the relevant key figures at a glance. With this template, your SWOT analysis is a powerful tool even without Excel.

Various plugins and views give you the flexibility you need to edit your data in the way that suits you best. A particular highlight of SeaTable’s SWOT analysis templates is the integrated Kanban view: Here, all factors are clearly divided into the categories of strength, weakness, opportunity and risk. Entries can be easily rearranged or added to using drag-and-drop - perfect for creative brainstorming sessions in the team.

After the analysis phase, it is important to further process the findings in a targeted manner. In a SWOT analysis in project management, this template is the cornerstone for clear recommendations for action and increased competitiveness. Determine the priority of each factor in order to focus on the really important points. You can then plan the tasks derived from this in another worksheet and link them directly to the corresponding factors. This allows you to keep track of your goals and the necessary steps at all times. You also have the option of clearly assigning responsibilities so that everyone in the team knows exactly what needs to be done.

For a clear overview and efficient collaboration in larger teams, the extension of the Universal App is a real benefit. This option is not included as standard in the SWOT analysis template, but can be added without any programming knowledge. You can create a customized app that is perfectly tailored to your needs.

Set individual page permissions to precisely control access and design personalized dashboards that provide you with a comprehensive overview of all important analyses and key figures. This means you always have your strategic direction in view and can make well-founded decisions for the success of your company.

Would you like to know how a SWOT analysis template can help your company? In ourblog article, you will learn step by step how to use this method successfully and benefit from it in the long term. Take a look and discover the opportunities that a structured analysis can open up for your company.

Scroll through our interactively embedded template or read the description by clicking on the after the template name. This will give you a better feel for the functions of the SWOT analysis template. If you have any questions or problems, our help section is there for you.

​