A sales pipeline is used by many companies to optimise their sales processes. The pipeline differs fromthe well-known sales funnel. In the pipeline, the sales processes that are undertaken for customer acquisition are mapped step by step.

With a structured sales pipeline, sales processes can be optimised and thus often the sales themselves can be optimised. Keep an eye on what stage your business processes are at and whether you are on track to meet your targets. Clearly defined processes in the pipeline ensure that a standardised approach brings consistency to your sales and allows you to plan more long-term and securely.

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