As a business owner, you know exactly how important it is to know your competitors. Only with a comprehensive competitor analysis is it possible to position your company or product on the market so that you don’t disappear into the crowd. A detailed competitive analysis shows which segments of the market are already well served and covered and whether there may be a lucrative niche for your product in your target group.
Through empirical studies and extensive research, you can create a database of your competitors’ most important and interesting features so that you always have a clear overview of where you stand in the market. In our blog article, we show you how to get started.
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