The flexible and transparent HubSpot alternative

With every new contact, every additional hub, and every campaign, processes in HubSpot become more complex, structures become harder to navigate, and costs exceed the budget. With the AI-powered, no-code solution SeaTable, you can use a powerful, affordable, and scalable alternative to HubSpot for CRM and marketing that adapts to your structures and processes—with no hidden fees and full GDPR compliance.

Customizable CRM and marketing solution

Your Customized HubSpot Alternative

  • Flexible rather than predefined

    With SeaTable, you decide how contacts, deals, and campaigns are organized—not the system. New fields, links, and views can be added in seconds, without the need for a support ticket or waiting on hold.

  • AI-powered automation

    Lead qualification, follow-up reminders, and meeting notes: Create smart workflows for greater productivity with our built-in AI features—hosted on our own AI server at a German data center.

  • A platform for all teams

    Data silos, redundancies, and a lack of transparency are a thing of the past. In SeaTable, all teams work together in real time. This ensures that everyone always has access to up-to-date information.

  • Reports and Analyses

    In SeaTable, you create dashboards and reports tailored to your needs and share them with your stakeholders—without switching tools or exporting data. This way, you always work with up-to-date analyses.

  • Campaigns, Pipelines, Tickets

    With SeaTable, you can integrate marketing, sales, and customer service data into a single, unified structure. This allows you to see in real time what’s actually working and driving revenue.

  • Cloud or on-premises

    SeaTable Cloud and SeaTable AI are hosted on European servers in Germany in compliance with the GDPR. Or use SeaTable self-hosted on your own infrastructure for full data sovereignty.

SeaTable as a HubSpot alternative for CRM and marketing

From the first contact to the final agreement

CRM and Marketing Automation Made Easy

If you’ve used HubSpot and are looking for a more flexible and scalable solution, SeaTable offers a compelling alternative to HubSpot: an AI-powered no-code platform , which is as easy to use as a spreadsheet and as powerful as a database. Create a custom CRM and marketing solution and keep track of customer interactions and sales processes at all times.

Built-in AI features for smart, automated processes without an API

Improved teamwork thanks to real-time collaboration and an integrated chat feature

Easy integration and customization without IT support or programming effort

No-code app builder for user-friendly front ends

100% GDPR-compliant with European servers located in Germany

Transparent pricing, scalable subscriptions, and fair support

Your central database for leads, customers, and campaigns

From Lead Scoring to Customer Meetings: SeaTable in Practice

Keep track of deals and pipelines

With SeaTable, you can tailor your CRM exactly to your needs. Define how leads are qualified, deals are tracked, and closed deals are documented. Custom views like Kanban or Gantt charts, filters, and automated notifications keep your team up to date.

With SeaTable as a HubSpot alternative, you always have everything at a glance thanks to its various views

Plan, track, and optimize campaigns

Consolidate all your marketing campaign data in one place: budgets, target audiences, channels, and performance metrics are all brought together in a clear and transparent structure. Changes are visible in real time, ensuring that everyone involved is always up to date.

As a HubSpot alternative, SeaTable offers statistics and funnel analysis

Manage customer inquiries centrally

Configure your customer service exactly the way your team actually works. Use the no-code app builder for customer self-service portals and contact forms, and automatically assign incoming inquiries to the right employees.

SeaTable, a HubSpot alternative, offers flexible web forms for customer inquiries

No compromises on data protection

Your HubSpot alternative with GDPR compliance built right in

Protecting sensitive customer and sales data is particularly important. That’s why it’s good to have a partner for whom data protection isn’t just a nice-to-have but an integral part of their corporate philosophy. With the HubSpot alternative SeaTable, you benefit from the highest standards of data security, single sign-on , and granular access permissions.

  • Hosting in Germany

    The SeaTable Cloud and the SeaTable AI Server are hosted in certified data centers in Germany—in full compliance with the GDPR.

  • Access permissions

    In SeaTable you can set up custom role permissions and restrict access to sensitive data using granular access and editing rights.

  • Authentication and SSO

    SeaTable supports single sign-on, two-factor authentication, and other common authentication methods.

Practical Templates for CRM, Sales, and Marketing

How to Successfully Switch to the HubSpot Alternative SeaTable

To make getting started as easy as possible, we offer a wide range of free CRM and marketing templates, YouTube videos, and an online course to guide you through the first steps. Sign up today and discover the perfect alternative to HubSpot for CRM and marketing.

CRM tool

SeaTable's CRM Template for Smart Sales Pipelines

Campaign Planning

SeaTable's Template for Campaign Planning and Content Creation

Customer Onboarding

SeaTable's Customer Onboarding Template for Retention from Day One

Try the HubSpot alternative that adapts to your needs

Standard Integration

Your HubSpot alternative with a powerful API

The seamless integration of various tools is another advantage of SeaTable as an alternative to HubSpot. Thanks to SeaTable’s flexible API, additional sales and CRM tools can be seamlessly integrated—tailored to your specific needs.

SeaTable's built-in AI features for intelligent data processing

Powerful AI features

SeaTable's scalable AI instead of HubSpot Breeze

HubSpot makes big promises with its AI tool Breeze, but customer reviews and forums show that some features aren’t fully developed yet. A look at HubSpot’s pricing also reveals that the full range of HubSpot AI features is only included in the higher tiers of the Pro and Enterprise plans. And even then, you have to purchase individual features separately or pay based on usage. With SeaTable, you can use the native AI integration even in the Free plan, connect your own LLM, and communicate with your AI agent in natural language via the AI chat plugin. Or use SeaTable’s own AI model for the built-in AI-powered automations with predefined AI actions for intelligent data processing.

Transparent and scalable

SeaTable is the fair alternative to HubSpot

Get started with the free version of SeaTable and build your CRM and marketing processes step by step—no credit card required and no hidden costs. Anyone who has had experience with HubSpot’s opaque pricing tiers, surprising contact limits, and unresponsive support will quickly notice the difference: SeaTable offers a clear pricing structure with three subscription models, fair contract terms, genuine support, and a vibrant community.

Cloud or self-hosted?

Comprehensive features across all pricing plans

SeaTable Cloud: The Ideal HubSpot Alternative

SeaTable Cloud

Perfect for businesses without a large IT infrastructure—flexible and scalable.

SeaTable Server as a HubSpot alternative for full data control

SeaTable Server

For companies that want to retain full control over their data.

SeaTable Dedicated Environment for Scalable Customer Management in the Enterprise

SeaTable Dedicated

The simplicity of the cloud combined with the flexibility of a self-hosted system.

Just one click to the perfect HubSpot alternative

FAQs – SeaTable as an Alternative to HubSpot

Is SeaTable a full-fledged alternative to HubSpot?

SeaTable provides a flexible platform for CRM, sales pipeline tracking, campaign planning, app development, analytics, and reporting—all of which you can integrate with email, tracking, and automation tools. And all this without HubSpot’s opaque pricing. Compared to HubSpot, SeaTable offers the perfect combination of the benefits without the drawbacks, making it the ideal HubSpot alternative.

How does SeaTables' pricing structure differ from HubSpot's pricing?

HubSpot’s pricing can lead to unpleasant surprises. You have to purchase individual Hubs to access various features, which can cost several thousand euros a year on their own—or, in the case of the HubSpot CRM Suite, several thousand euros a month. Add-ons, contact tiers, or employee licenses drive up HubSpot costs even further. SeaTable, on the other hand, offers a transparent pricing structure with no hidden costs or expensive add-ons as an alternative to HubSpot.

Does SeaTable offer a free trial?

Unlike HubSpot, SeaTable is also available for free. We offer a free version with unlimited use for up to 25 users, which includes all essential features. This means you can create real-world use cases in SeaTable, test them at your leisure, and compare them with HubSpot.

How easy is it to migrate data from HubSpot to SeaTable?

You can easily export your data—such as contacts, companies, and deals—from HubSpot and import it into SeaTable via a CSV upload. Then, you can set up connections, views, and automations to suit your processes perfectly. All this is possible thanks to the no-code approach and the intuitive, Excel-like interface, without the need for complex implementation or onboarding.

How secure are my customer and sales data in SeaTable?

SeaTable places the utmost importance on protecting your data and is a fully GDPR-compliant HubSpot alternative. SeaTable Cloud is hosted exclusively on Swiss servers in Germany. Even when using the built-in AI features, your data remains within the SeaTable infrastructure, as we host our own AI model on a German server.

Can I sync my Google Calendar with SeaTable?

Yes, SeaTable offers native integration with Google Calendar . All you need is your Google Calendar ID and your security key.

Is SeaTable available in multiple languages?

For companies with multilingual or internationally operating teams, a multilingual alternative to HubSpot is particularly important. The HubSpot alternative, SeaTable, is available in German, English, French, and other languages. To ensure optimal user-friendliness, the user interface is always displayed in the user’s preferred language.

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